• Simple but highly controversial proposal was to consider and plan for Merry Hill and adjoining areas as a town centre in its own right.
  • The initial ADF was awarded the 1998 RTPI Award for Urban Design.
  • Subsequently supported the Brierley Hill Regeneration Partnership, comprising the Council, landowners, regeneration agencies and community groups, through successive plan making stages.
  • DLA translated the ADF into a detailed Implementation Strategy to underpin this process.
  • Work resulted in Brierley Hill being designated as a new town centre in the 2008 Regional Spatial Strategy for the West Midlands and is now embedded in planning policy.
  • DLA then assisted Dudley Metropolitan Borough Council (MBC) with preparation of an Area Action Plan, now adopted, to guide implementation of Brierley Hill town centre.
  • In parallel, DLA supported Dudley MBC to produce an ADF for the regeneration of Dudley town centre, capitalising on its historic and medieval character and redefining a complementary role and function to Brierley Hill.